Welcome!

I am the VP of Marketing at MADE Hoops, a grassroots basketball organization spanning ecommerce, events, an in person gym, and merch verticals, where I drive revenue, fan engagement, and brand loyalty through data-driven marketing strategies. With experience at top organizations like the New York Islanders and Washington Wizards, I specialize in performance marketing, email and SMS strategy, creative operations, and building the data infrastructure that powers smarter decisions. Passionate about the intersection of sports, digital media, and consumer behavior, I thrive on creating impactful marketing experiences. Let's connect!

My Work

Advertising

Check out some of my ad placements digitally and out of home.

Marketing

Some of my large scale highlights through my time in the marketing world.

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Alumni Relations

One of the most unique tasks I have done has been managing an entire Alumni Association for a franchise.

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Work History

  • MADE Hoops

  • New York Islanders

  • Washington Wizards